Hisense, a global leader in consumer electronics and home appliances, unveiled its new ULED TV series for 2026 at the end of March 2025. The updates include the U6, U7, U8 and U9 models, with the first time featuring an expanded lineup of large screens above 100 inches. With these massive diagonals, Hisense pushes the limits of home entertainment, delivering top-tier picture and performance to even more households. The new models from the 2025 lineup are made for movie lovers, gamers, and sports fans—everyone will find something for themselves regardless of budget.
Innovation is about more than size too. The ULED 2025 series is built for the real world—it uses the latest AI processors that automatically enhance picture quality without you having to tweak anything manually. At the heart of this generation is the Hi-View AI Engine X chip (model U9), adopted from the premium ULED X line, and the Hi-View AI Engine Pro (models U7 and U8). These intelligent processors automatically fine-tune contrast, colors, and motion so the image looks as realistic as possible.
The new ULED series brings a host of smart upgrades for an even more immersive experience. Advanced local dimming and Quantum Dot (QLED) technology deliver deeper blacks, more vivid colors, and brightness that adapts to your environment. For gamers, it features AI motion processing, a refresh rate of up to 165 Hz, and Dolby Vision® Gaming support—so you can enjoy fast gameplay without lag. Sound is also AI-optimized, with Dolby Atmos® support, delivering a genuinely cinematic audio experience.
The models now reach up to 100 inches, so it’s not just about size—it’s about getting every pixel, every frame, and every sound as good as it can be. With Google TV™, you get access to more than 800 free live TV channels and more than 700 000 movies and shows through 10 000 apps. And with HDMI eARC, Wi-Fi 6E, plus compatibility with Amazon Alexa, Google Assistant, and Apple HomeKit, they fit perfectly into any smart home.
“Hisense brings top performance, premium quality, and innovation without compromise,” said David Gold, President of Hisense Americas and Hisense USA. “With MiniLED across the entire series and advanced AI processing, we’re taking picture quality to a new level—and making leading-edge technology available to everyone.”
U9: The road to ultra-premium
The U9 model lineup combines a premium and ultra-premium viewing experience. A new 65-inch model has been added to the existing 75″ and 85″, so you can enjoy a cinema experience even without a home theater setup. With the Hi-View AI Engine X chip, brightness, contrast, and colors are automatically optimized in real time. AI 4K Upscaler, Super Resolution, and Noise Reduction boost sharpness and clarity, while AI Local Dimming, HDR Upscaler, and Depth Enhancer deliver a dynamic picture with depth.
Ultra-bright visuals, a anti-reflective panel, and a wide viewing angle ensure a fantastic picture from anywhere in the room. Dolby Vision IQ®, IMAX Enhanced, and Filmmaker Mode preserve the creators’ original intent. A 165 Hz refresh rate, FreeSync Premium Pro, and ALLM guarantee a top-notch gaming experience. And with CineStage X Surround audio, Dolby Atmos, and DTS Virtual X (on 75″ and 85″ up to 5.1.2 sound), your sound fills the entire room.
U8: MiniLED class-leading performance
Model U8 takes home cinema to a new level. With Hi-View AI Engine Pro, brightness, contrast, and colors automatically adjust—no manual setup required. AI details, noise reduction, and enhanced depth create an incredibly realistic picture. With brightness up to 5000 nits and a wide set of dimming zones, it delivers exceptional contrast and vibrant colors even in daylight.
With a 165 Hz refresh rate, MEMC, and lightning-fast response time, the picture stays smooth—perfect for sports, action, and gaming. Dolby Vision IQ, HDR10+ and IMAX Enhanced provide a cinematic experience. With a 100″ display, Wi‑Fi 6E, and an 82W Dolby Atmos 4.1.2 sound system, the U8 truly comes without compromises.
U7: Game changer
Model U7 is ideal for gamers and sports fans—top-tier performance at a price under 1000 dollars. With MiniLED Pro, 165Hz Game Mode Ultra, Game Booster, VRR, Dolby Vision Gaming, and FreeSync Premium Pro, it’s ready for the next generation of gaming. Plus, the AGLR anti-reflective panel ensures a great picture from every angle.
The 60W Dolby Atmos audio in a 2.1.2 configuration highlights every in-game effect and the roar of the stadium. Available in sizes from 55″ to 100″, the U7 is a perfect choice for anyone who wants a big screen, a great picture, and fast response—without wrecking your wallet.
U6: MiniLED at the best price
Model U6 makes MiniLED technology an option for everyone—up to 100 inches. Bold colors, deep contrast, and a cinematic experience at an affordable price. Now also with an integrated Fire TV system and the Alexa Voice Remote for convenient control.
Dolby Vision, Dolby Atmos (with a 2.1 subwoofer), HDR10+ Adaptive, ALLM, VRR, and a native refresh rate of 144 Hz guarantee a smooth gaming and movie experience. With Game Mode Pro, FreeSync Premium, and Wi-Fi 6, it’s the ideal TV for everyday use as well as more demanding scenarios.
Availability
The Hisense ULED 2025 series will be available later this year. Pricing and sales details will be announced soon.
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